InStyle's Shop It!
InStyle Australia celebrates its 10th anniversary on Monday March 15th with Anne Hathaway, a silver foil masthead and Australia's first fashion magazine online store, Shop It!.
While rival title SHOP Til You Drop has an online e-boutique, linking readers through to select items at preferred online retail sites, InStyle's Shop It! oversees all aspects of the shopping experience.
"Shop It! allows us to 'close the loop' between the InStyle brand and the consumer, as we extend the integrity and trust of the brand into a tangible service in the retail environment," says editor Kerrie McCallum.
"We're offering readers a unique service that highlights the must-have items - from new season's trends, to classic pieces, or investment items - to take the leg work out of fashion shopping. The InStyle reader can now buy with confidence, without having to leave her desk."
Read the full press release here.
